Mbsaun
Designing Sensations
Mbsaun creates exclusive saunas, hammams, and wellness spaces, where architecture, technology, and craftsmanship come together as a unified system. With its own architecture studio and carpentry workshop, the company oversees the entire process, from design to final installation. High-quality execution has long been part of Mbsaun’s reputation; however, the previous brand identity no longer aligned with the brand’s scale and positioning.
Tomatdesign was tasked with shifting the way the company was perceived toward a more premium register while preserving its recognizability. At the same time, it was important not to abandon the existing “royal” attributes, but to give them new meaning. In the updated identity, these elements convey the brand’s core values: leadership as the highest level of craftsmanship passed down through generations, and exclusivity expressed through bespoke solutions and impeccable execution.
We retained the crown symbol in the new logo, but reinterpreted it in a more contemporary graphic form, stripping away excessive visual detail. We lowercased all letters in the brand name, giving the logo a more balanced character.
The crown became an extension of the typeface and a diacritic mark. Together with the letter “m”, it forms a compact monogram that can be used as a standalone brand mark.
The brand’s typographic system is built around the IvyPresto type family. Its elegant proportions, expressive contrast, and wide range of styles allow it to work equally well in both display headlines and functional text blocks.
The display typography is based on a principle of visual equivalence: the typography of the key message precisely reproduces the style of the logo integrated into it, creating a unified verbal and visual composition.
The color palette is built around calm, neutral hues that accentuate the natural wood textures and warm light characteristic of Mbsaun spaces. An accent green introduces motifs of renewal, inner harmony, nature, and sustainability into the brand identity.
Patterns inspired by heraldic designs found on medieval shields became the key graphic theme of the brand identity. In this way, the crown ceased to be a standalone symbol and became part of the overall visual narrative.
All patterns follow a single principle — the repetition of a triangular module that makes it possible to generate a wide variety of forms. This system allows for a high degree of graphic variation and makes it possible to freely adjust the scale to suit different layout formats.
Mbsaun’s tailored approach to every project allows it to create spaces where design is not just about aesthetics, but also becomes a tool for shaping experiences, comfort, and atmosphere. This is precisely the idea reflected in the company’s positioning and its tagline — “Designing Sensations”.
Client: Mbsaun
2026
Расскажите о вашем проекте и оставьте свои контакты. Мы пришлём презентацию, релевантную вашему запросу, и обязательно с вами свяжемся.